There are many franchise opportunities available right now in almost any field you can imagine. We’ve gotten some questions recently about the viability of opening up a LASIK franchise (laser vision correction). While this might seem like a good idea on the surface, there are many things to consider before jumping the gun here.
A Bit of Warning with LASIK
First off, when you open a franchise in the medical industry, you are opening yourself up to a world of potential lawsuits. With LASIK operations, there are so many things that could go wrong with a person’s vision that you can’t even begin to understand. Furthermore, we’ve found that the lengthier the liability waivers are, the less people will be interested in the surgery. If you want to know more about some of the risks associated with this particular procedure, check out this article on LASIK in Atlanta and just do a bit of light reading. When and if you do, you’ll see that in some cases, the risks of laser surgery outweigh the pro’s.
Now that you’ve thought about the potential liability, you should also think about the overhead costs associated with this operation. You’ll either have to renovate an old commercial building, or build an entirely new one. Most commercial buildings that have had previous medical tenants aren’t going to be up to code, so you’re going to have a bit of a headache getting them up to speed. If you are looking to build a new building, good luck finding an architect and contractors that have done this sort of job before. Just like with anything else that’s new and trending, most people have no idea what they’re doing until they’ve done it a few times.
The Potential Profits of a LASIK Surgery Franchise
Okay, so now we’re getting to the good stuff. Or are we? A few years ago laser vision correction surgery would go for several hundreds of dollars, and even ranging into the thousands. These days though, we find that most people are bargain shoppers. They want the most “bang” for their “buck,” so to speak. That being said, you can still make a lot of money in this industry if you have the right systems in place.
Here’s how to make a ton of money with your LASIK franchise.
- Be sure that your sales language is unique. Everybody and their brother are advertising cheap rates and low turn-down rates. Shoot for the opposite. You don’t want people with astigmatism, but no money. You want your services to seem like the cream of the crop and your surgeons to be the best in their profession.
- Hire the right people. Most LASIK laser surgery clinics hire minimum wage receptionists who can get a little short with customers. They’ll hire people straight out of high school because they don’t have to pay them as much. Do the opposite. Hire the best you can afford. Hire people that make your LASIK customers feel at ease and ready to move forward with the process after their initial consultation with your surgical staff.
- Don’t overspecialize. Don’t offer PRK surgery, glaucoma surgery, or other corrective vision surgeries. Just be the best at one thing, laser vision correction, and the customers will come.