Welcome to the new and improved Franchise Hound! We have updated our look, so take a look around! Starting a franchise can be very scary, so I would suggest that you do all of your due diligence before jumping into something. Make sure that its the perfect fit. Running your own business isn’t just something you leap into. You have to know everything about it to be successful.
Veritas Inc Atlanta, GA
This month we are featuring the company, Veritas Inc in Atlanta, Georgia. While this company isn’t a franchise company, per se, it has been operating at incredible speed. The president of the company, Ed Cunliffe, has been opening up new locations across the country in record time. You should read this review about Veritas Inc to see how they are accomplishing this great feat. You can also read about Veritas on their wordpress blog.
The way this company expands is a little different than the traditional franchise. For instance, the newly promoted manager doesn’t have to pay any franchise fees. Furthermore, money doesn’t flow upwards, so its definitely not some mlm scam job either. Here’s how it works…
The marketing and sales corporation is outsourced by another company to do their sales for them. Veritas Inc works with one of the largest telecommunications companies in the United States. Therefore, the sales portion isn’t really all that difficult. They are already representing a well-known brand. So where is the value? Well, just simply in the way that they go about doing sales.
They go out and speak to customers face-to-face. They add a personal touch to the marketing plan that the contracted company already has in place. Potential customers that don’t respond to telemarketing or direct mail might respond a little differently to a warm smile and a firm handshake. The results show. Veritas Inc Atlanta has recorded sales numbers that currently offer the highest R.O.I. to their contracted companies. You can find these results in the Black Book of Outsourcing or on their website.
Franchising refers to leasing a business model, according to Wikipedia.org. This practice has been used many times over throughout the modern world of capitalism. There are many advantages to franchising opportunities. For instance, all of the four P’s of marketing are in place. You don’t have to come up with your own business model or idea. You just have to know which franchises are the best fit for you and which ones you can afford. What are the best franchises to own? Its up to the franchisee. The franchisee has more of a direct stake in the business, therefore more ‘skin in the game.’ This amounts to increased sales and quality. Franchising has been around a long time and will continue to be a great way to run your own business.